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Veneseda: a Craftwork Entrepreneurship
An innovative proposal, is taking over the Venezuelan textile and day after day it is demonstrating that it only takes entrepreneurship and commitment to carry out a business.

Author: Stephanie Osuna

Caracas, February 28th, 2012.-

Venezuela is an attractive country for entrepreneurships and for opportunities. There are many sectors in which to venture when you have a project in mind and a properly prepared business plan. Such is the case of the Veneseda enterprise.

Veneseda, was founded in 1983 by María Eugenia Dávila and Eduardo Portillo. It is an initiative that emerged when they decided to work with silk, and not finding it in Venezuela, they made a decision to travel to China in search of their culture and technology. It is then when they discovered that they were not only interested in the uses of the material, but also in the processes involved in obtaining it, so they decided to undertake that business in the country.

The company is engaged in the production of natural silk, from the sowing of the morus (mulberry) plant, then the breeding of the silkworm, the processing of the cocoons, to the production of the thread, as well as weaving into textiles, and the elaboration of determined products. Likewise, other manmade natural fibers are used for the fabrication of textile products of all sorts, which are exhibited in the most important stages of the world. This is the reason why the Morera Workshop (Taller Morera) emerges within Veneseda developing all these textile ideas.

It currently forms part of the Latin-American Network of Silk (Red Latinoamericana de la Seda), a project that promotes the cooperation of the countries of Latin America, for the sustainable development of silk manufacturing in the entire region, and the benefit of the communities involved in this project. Thanks to its component of research and development, they have been present in other countries, not only in the area of trading of their products, but also in the technological transfer, and in the counseling of developmental projects with a social impact. They have received several acknowledgments, and one of them was from the United Nations Educational, Scientific, and Cultural Organization (Unesco), because of their contribution to the design and weaving of silk.

They are constantly performing activities to enable the public to visit their facilities and become involved with the processes and the cultural, historical and scientific impact that they entail. For years, they have organized events and festivals that overlap with other cultural activities in the country. An example of this was the Silk Festival, inherent to silk, textiles and various manifestations of the culture of the State of Mérida, in whose capital city the company is established.

Eduardo and María Eugenia, commented that the future of this initiative is based on what they have done, and what they build day after day. “We hope to gain more and better appreciation spaces for our work, in and out of our country, through study and research, offering greater added value to our findings, and with a greater and greater active participation within the environment in which we move”, they added.

They also express that Venezuela is a place where everything is yet to be done. They point out that "it is easy to fall into the temptation of wanting to undertake any activity; you get the feeling that everything is possible and this condition makes the country a privileged place, but it is not easy, it requires absolute dedication and the understanding of its social and cultural characteristics". They end by explaining that the use of its seemingly unlimited resources and unique conditions requires a strong contribution of human capital. "This is what can turn those conditions into wealth," they concluded.

After almost 30 years in the country, María Eugenia and Eduardo continue to work hard under an innovative concept, a never-ending calling, and permanent research, which have made Veneseda a pioneer Small and Medium Sized Enterprise (SME) of the country.

Source: Information provided by María Eugenia Dávila and Eduardo Portillo

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